The Heart of Design

Design with purpose. Lead with heart.

Join a global 5-week journey exploring the intersection of design, spirituality, and entrepreneurship.

A Transformative 5-Week Experience

The Heart of Design is a unique online program crafted to inspire your personal and professional evolution. Over 5 weeks, you'll explore how to bring spiritually-aligned, purpose-driven ideas to life through heart-centered design. Lead by award-winning designer Perter Gould, this journey welcomes creatives, founders, and changemakers ready to create with meaning.

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"A truly transformative program for me as I learned how spirituality can be integrated seamlessly into any design." Asma El Maslohi - Japan

"This was truly a transformative program for me as I learned how spiritually can be integrated seamlessly into any design process. I can say it was a missing piece in my professional puzzle. Peter shared with us beneficial tools and reflections to create our own journey, and I really appreciate how I was able to connect with other like-hearted Muslims."

Asma El Maslohi - Japan

"Thank you Heart of Design team and Peter Gould for creating this beautiful space. I'm grateful to have been part of the July 2023 program, and one of my main takeaways from this life-changing experience is to reframe my mindset to do transformative work instead of it being transactional as a designer."

Amera Ibrahim - Philippines

"I just want to let you know that just after this short time in the course I start to see the seeds of a life-changing path, some early internal prototypes. I want to thank you for putting this course together. The material is more than amazing. May Allah reward you."

Sharif Shawky - UAE

"I had the wonderful opportunity to participate in the Heart of Design program offered by the Gould Studio in January 2023. As a health sector worker, I have been on a journey of recovery from burnout in the aftermath of the COVID-19 pandemic. The course, with its heart-centred approach, provided me with a beautiful path by which to explore creativity and spiritual grounding"

Abeer Majeed -- Canada

"I have been following Peter Gould's work for some time through the people who have worked with him and have always been drawn to understand how to design with an intention. I am glad to take part in the Heart of Design program as it opened my eyes to understanding how design is integrated through an Islamic lens and can bring value to what we believe in and be of service to the people and planet around us. As the name of the course implies, everything has to be evaluated from the heart foremost."

Athina Ibrahim - Indonesia

"The curriculum was so holistic, delving into how the spiritual, creative, practical, and community spheres are connected, and how we can develop them in harmony to approach design challenges. Through the weekly assignments, I practiced how to let go of perfectionism, and instead focus on beginning and iterating. As a “dreamer” who wants to be a “doer,” this course pushed me to simply start my ideas - through elevating my questions and purpose, using design tools like the Heart-Centred Canvas, and cultivating a community of like-hearted people to share with and learn from."

Maria Azam - Canada

  • SPIRITUAL ALIGNMENT
  • CREATIVE CONFIDENCE
  • ENTREPRENEURIAL VISION
  • GLOBAL COMMUNITY
  • SPIRITUAL ALIGNMENT
  • CREATIVE CONFIDENCE
  • ENTREPRENEURIAL VISION
  • GLOBAL COMMUNITY
  • DESIGN CONSULTANT

    With deep expertise in strategic design and cross-cultural approach, Peter guides his clients towards meaningful, impactful outcomes.

  • KEYNOTE SPEAKER

    As an international keynote speaker, Peter Gould delivers powerful talks that nurture personal and professional transformation - sparking meaningful change in audiences around the world.

  • TRAINING INSTRUCTOR

    Peter's workshops and training programs empower participants with strategic design leadership, creative excellence and the tools to spark innovative, and culture-shifting ideas.

Read. Reflect. Design With Intention

The Heart of Design is more than a book - it's a call to align your creative work with your deeper purpose. This book has empowered thousands across the globe to align spirituality with strategic design. Whether you're a designer, founder, or seeker of meaningful work, The Heart of Design invites you on a transformative journey to design with intention, serve with sincerity, and lead with heart.

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