Your Swim, Your Rules

Join The Revolution

Lalouni is changing the narrative around modest swimwear. Inspired by the power of choice, we offer high-end pieces for women from all walks of life - whether your reasons are cultural, religious of personal. This isn't about hiding, it's about standing tall in your truth, feeling beautiful and being free to swim your way.

Modest Elegant Bold Empowerment Style Confidence Inclusive

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From Vision to Impact

  • THE SPARK

    Inspired by a lack of options, Lalouni was born to serve women who wanted to swim with grace without sacrificing style or values.

  • THE SHIFT

    We challenged the narrative. Why should swimwear only mean exposure? We made it elegant, empowering and accessible for all.

  • THE STATEMENT

    Today, Lalouni is a bold revolution - a label that fights labels, celebrates diversity, and proves that modesty is power.

Real Women, Real Confidence

"Was a bit skeptical at first about ordering the tan through fabric. Friends have ordered this from other brands/websites and indicated that they did not see any results. When I received the order, I immediately saw from the fabric that the sun can pass through it, and wow, it feels so soft too! I got beautifully tanned on holiday and also love the set for working out. Please release more colors and variations!"

YASMIN ABDELRAHMAN

"Really amazed by the quality of the sportswear. The fabrics feel even better than any Lululemon item I've got in my closet!  Super enthusiastic and satisfied!"

TIRZA HANNA

"Finally a swimwear brand that's giving it all! Well worth the money for these high quality products. I was thrilled to find out that I can purchase a matching bikini with my modest swimwear. Unlike other burkini's I purchased elsewhere, I actually got a very deep tan wearing the Lalouni tan trough burkini! Love the vibrant color of the bronze set too and the fabric is very comfortable and light. The fit is perfect and stays in place while I'm swimming, I will definitely place my second order so I can do some mixing and matching!"

AMY REYNOLDS

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More Than Swimwear

Lalouni isn't just about fashion. It's a choice, voice and change. By wearing Lalouni, you're part of a global shift - one that says beauty doesn't have to bare all. You're making waves for the second generation of confident, conscious women.

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